This article by Scott Palmer, artistic director of Bag&Baggage in Hillsboro, OR, talks about how their recent grant from Met Life/TCG’s A-Ha Program: Think It, Do It, enabled them to connect with communities unaccustomed to theatre. They discovered how the language they use to talk about their company is hitting their rural neighbors to the west in addition to other discoveries they’ve made in their research. Read the article here.
This article from LinkedIn shows how companies can be more effective in their content marketing by offering varying types of posts on their blogs. Read the article here.