American Theatre: Seattle’s TeenTix Offers a Simple and Efficient Solution to Enticing Teens to buy Tickets

This American Theatre article by Eliza Bent shows how Seattle’s TeenTix have lured more teens into buying theatre tickets and what strategies work and what doesn’t. Read the article here.

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Arts Marketing: Why I Hate Comp Tickets

In a blog post on his arts marketing blog, Chad M. Bauman, managing director of Milwaukee Repertory Theatre, talks about why he dislikes comp tickets and how theatre companies can be more thoughtful about their comp policy, so they don’t lose revenue. Read the post here.